desperate times

working in an ad agency, i get to see all sorts of magazines. today someone handed me the new york times style guide, which presents its holiday 2006 gift issue.

along with ads for couture jewelry, perfume and designer duds is an ad for jdate, the jewish online dating service. here's the copy:

"this chanukah, give the gift of jdate, and give the gift of love."

because nothing says 'we're desperate to marry you off' like a gift certificate to an online dating service!